Scouting, testing and implementation of new technologies in PepsiCo’s business process
Fortune 500
Ranked 48th on the Fortune 500 list (2019)
3
innovative PepsiCo labs in the United States, Russia, and Israel
Fortune's World
Named among Fortune's World's Most Admired Companies (2018)
22
global brands with annual retail sales of over a billion dollars each
Benefits for participants working with TechLab
Paid pilot project with PepsiCo
Expertise from world’s leading professionals
Pitch to PepsiCo’s top executives
Scaling up to global markets
Program streams
Project requirements
Project stage
The sales ready product or service. First sales are welcome.
Pilots
At least 1 corporate pilot implemented
English proficiency
At least 1 team member can fluently present and collaborate on the project in English
Experts
Anton
Borisyuk
PepsiCo
Insights senior director
Nataly
Baskind
PepsiCo
Brand engagement digital director
Violetta
Varaksina
PepsiCo
Head of procurement department
Aleksandra
Sukhareva
PepsiCo
Head of TechLab laboratory
Anton
Morin
PepsiCo
Head of Strategic Insights
Yuliya
Pokhodina
PepsiCo
Internet project manager
Andrey
Mertsalov
PepsiCo
Internet technology manager
Ekaterina
Petrova
GenerationS
Director of corporate accelerator
Irina
Martynova
GenerationS
Head of corporate department
Alexandra
Khasirdzheva
GenerationS
Project manager
Event calendar
Application submission
17 October – 01 December 2019
#GENSTalks in Moscow
19 November 2019
Demo Day in Moscow
16-17 December 2019
Accelerator
January – April 2020
#GENSTalks is an event for startups interested in the accelerator: an opportunity to pitch and get answers to your questions from the partner.
FAQ
Do I have to share confidential information?
No. Only enter the information in your application that you can share without an NDA (Non-Disclosure Agreement).
Is the selection process for Russian projects only?
No. International projects in the relevant streams are welcome to apply.
Can I meet with someone to get a consultation regarding my project?
Occasionally the accelerator team participates in partner events or organizes its own events, #GENSTalks, during which you can get a consultation. Follow these updates on our website or social media.
I represent 2 projects. Can I submit multiple applications?
Yes. The number of applications is unlimited, but a separate profile must be registered for each project.
Partners
Contacts
Moscow, Skolkovo Innovation Center, ul. Nobel, 1