Ranked 48th on the Fortune 500 list (2019)
innovative PepsiCo labs in the United States, Russia, and Israel
Named among Fortune's World's Most Admired Companies (2018)
global brands with annual retail sales of over a billion dollars each
Benefits for participants working with TechLab
Paid pilot project with PepsiCo
Expertise from world’s leading professionals
Pitch to PepsiCo’s top executives
Scaling up to global markets
Big Data tools to enrich existing information with additional parameters from third-party sources.
Case example: enriching existing customer data with open source data, such as social status, interests, and other data that can be used to analyze the behavior of potential customers.
Audience segmentation tools that improve customer interaction for online stores.
Case example: defining a marketing and communication approach based on clients’ qualities (gender, age, geography).
Customer-focused solutions in any of the following areas: socio-demographic profile, online history and user journeys, communication channels, e-commerce, and others.
Case example: creating targeted offers to increase sales conversions.
A solution may include collecting user interest data, and selecting customized ads.
Case example: by analyzing user behavior on a website, the solution customizes relevant advertising offers. Interests are grouped into short- and long-term, and offers change according to the change in users’ preferences.
The sales ready product or service. First sales are welcome.
At least 1 corporate pilot implemented
At least 1 team member can fluently present and collaborate on the project in English
Insights senior director
Brand engagement digital director
Head of procurement department
Head of TechLab laboratory
Head of Strategic Insights
Internet project manager
Internet technology manager
Director of corporate accelerator
Head of corporate department
17 October – 01 December 2019
#GENSTalks in Moscow
19 November 2019
Demo Day in Moscow
16-17 December 2019
January – April 2020
#GENSTalks is an event for startups interested in the accelerator: an opportunity to pitch and get answers to your questions from the partner.
Do I have to share confidential information?
No. Only enter the information in your application that you can share without an NDA (Non-Disclosure Agreement).
Is the selection process for Russian projects only?
No. International projects in the relevant streams are welcome to apply.
Can I meet with someone to get a consultation regarding my project?
Occasionally the accelerator team participates in partner events or organizes its own events, #GENSTalks, during which you can get a consultation. Follow these updates on our website or social media.
I represent 2 projects. Can I submit multiple applications?
Yes. The number of applications is unlimited, but a separate profile must be registered for each project.