Fortune 500
Ranked 48th on the Fortune 500 list (2019)
3
innovative PepsiCo labs in the United States, Russia, and Israel
Fortune's World
Named among Fortune's World's Most Admired Companies (2018)
22
global brands with annual retail sales of over a billion dollars each
Benefits for participants working with TechLab
Paid pilot project with PepsiCo
Expertise from world’s leading professionals
Pitch to PepsiCo’s top executives
Scaling up to global markets
Program streams
Data Enrichment
Big Data tools to enrich existing information with additional parameters from third-party sources.
Case example:
enriching existing customer data with open source data, such as social status, interests, and other data that can be used to analyze the behavior of potential customers.
Segmentation
Audience segmentation tools that improve customer interaction for online stores.
Case example:
defining a marketing and communication approach based on clients’ qualities (gender, age, geography).
Custom offers
Customer-focused solutions in any of the following areas: socio-demographic profile, online history and user journeys, communication channels, e-commerce, and others.
Case example:
creating targeted offers to increase sales conversions.
Behavioral targeting
A solution may include collecting user interest data, and selecting customized ads.
Case example:
by analyzing user behavior on a website, the solution customizes relevant advertising offers. Interests are grouped into short- and long-term, and offers change according to the change in users’ preferences.
Project requirements
Project stage
The sales ready product or service. First sales are welcome.
Pilots
At least 1 corporate pilot implemented
English proficiency
At least 1 team member can fluently present and collaborate on the project in English
Experts
Anton
Borisyuk
Borisyuk
PepsiCo
Insights senior director
Nataly
Baskind
Baskind
PepsiCo
Brand engagement digital director
Violetta
Varaksina
Varaksina
PepsiCo
Head of procurement department
Aleksandra
Sukhareva
Sukhareva
PepsiCo
Head of TechLab laboratory
Anton
Morin
Morin
PepsiCo
Head of Strategic Insights
Yuliya
Pokhodina
Pokhodina
PepsiCo
Internet project manager
Andrey
Mertsalov
Mertsalov
PepsiCo
Internet technology manager
Ekaterina
Petrova
Petrova
GenerationS
Director of corporate accelerator
Irina
Martynova
Martynova
GenerationS
Head of corporate department
Alexandra
Khasirdzheva
Khasirdzheva
GenerationS
Project manager
Event calendar
Application submission
17 October – 01 December 2019
#GENSTalks in Moscow
19 November 2019
Demo Day in Moscow
16-17 December 2019
Accelerator
January – August 2020
#GENSTalks is an event for startups interested in the accelerator: an opportunity to pitch and get answers to your questions from the partner.
FAQ
Do I have to share confidential information?
Is the selection process for Russian projects only?
Can I meet with someone to get a consultation regarding my project?
I represent 2 projects. Can I submit multiple applications?
Partners
